Sketchblog

This is Maria Loor's blog about the creative process on design, art and illustration and life sometimes.

Robles Film: a logo process

Early this year I was asked by a friend to come up with a logo for his film production company: Robles Film.  The brief was: creativity, production and it had to play with the "Roble" idea (in Spanish, roble is the name given to the Oak Tree)   In the images below you can see part of the creative process from preliminary sketches, initial rounds of revisions and final product.  I played with the ideas of movement, transitions, production crew, film and of course the tree. Which one do you like better? Would love to hear your comments.