This is Maria Loor's blog about the creative process on design, art and illustration and life sometimes.

Robles Film: a logo process

Early this year I was asked by a friend to come up with a logo for his film production company: Robles Film.  The brief was: creativity, production and it had to play with the "Roble" idea (in Spanish, roble is the name given to the Oak Tree)   In the images below you can see part of the creative process from preliminary sketches, initial rounds of revisions and final product.  I played with the ideas of movement, transitions, production crew, film and of course the tree. Which one do you like better? Would love to hear your comments.

personal taste vs. communication objectives

I believe that having good taste is key to be in anything related to creativity, design, communication or the arts. At least for me it is.  Now, one thing is to like or dislike certain colors, shoes, furniture style, etc. but that definitely should not be a decision element when creating any type of marketing communication or branding/visual identity system ( logos, brochures, banners, etc)   That's what differentiates designing vs creating art.  I can talk about both because I do both — When I am drawing or painting because I feel like it I can do whatever I please.  If I am drawing or creating illustrations for a client I have to meet the creative brief and deadlines.  When I give Creative direction and design for businesses I have to meet the communication/client objectives.  For example, if a project calls for loud-bold color palette you cannot go for a white/clean piece just because your house is decorated all white and you like white .... that is a big NO-NO in branding and visual communication.  It is important to understand the difference if you want to deliver a clear message that meets the brand or project objectives and purpose.

AIGA #GetOutTheVote Poster Campaign

Aiga invited again all members to come up with non partisan posters to inspire the public to vote.  Here is my creative process, sketches and studies. You can download this poster here, or check out the other amazing posters here by other aiga members. #aigadesign #GetOutTheVote #aigavote

Do it great

It doesn't matter if you are creating a sketch for your next painting, planning the next email campaign for your client, coming up for the concept for a packaging.... re-designing a logo, creating a visual identity for a new or existing product ... just do it great.  Give your best, do your best ... with integrity, pour your entire soul, love, passion, effort and creativity. That doesn't mean you are going to please everybody all the time ... but I can guarantee you it will make you happy and your client ... 99% of the time.

loveislove poster for the AIGA Love by Design Event

This week the AIGA Orlando chapter called to all AIGA members, designers and artists in general to produce posters to be sold at auction at the Love by Design event in Orlando on June 24th, 2016. All the proceeds from the selling of the posters will go towards the OneOrlando Fund.  

They Draw and Cook

Almost a year ago, while embracing the world of social media with my instagram account @marialoorart, I came across the website by Nate and Sally Swindell.  I immediately was blown away by the concept of the site and all the awesome talent showcased there.  Since then, while juggling a full time design job, my freelance practice, painting and of course parenting, my dream has been to submit a recipe to TDAC.  I knew I wanted to show my vegetarian recipes but It took me longer than I expected to decide what style to do it.   Finally after watching Sally's How to illustrate a Recipe webinar I said: This is it! I am doing it! For some of you who has seen my work on instagram know that I love watercolor and ink, but I finally decided for color pencils on art board. Here is some of the process of my first two recipes.

WCS Fine Arts logo creative process

I recently was asked to re-design the logo of the Fine Arts Department at Westminster Christian School. Here is a short video of some of the creative process and the final logo chosen.

Thanks LATM_D

Thanks Latm_D for the invitation, the interview, for showcasing my work and all the great work you guys are doing promoting latin american design.


Taking a break to work on my submission for "Mermaid"
@illustrationfriday topic of this week :) - Thanks Salli & Nate @theydrawandcook@theydrawandtravel for suggesting this on your creative playgrounds webinar - so much fun!  Visit to see the other submissions. they are awesome! #thankyou #illustrationfriday#mermaid #lovetodraw #artoninstagram#artistoninstagram #inkdrawing #arte #art#drawing #dibujo #illustrator #illustration#ilustración #grateful

Love One Collction


Come check out my new "LOVE" collection in society6 - @ or link in profile :) Thanks for visiting! #thankyou #illustration #society6 #design #apparel #mugs #pillows #designer #collection #art #artforsale #drawing #shop #prints #rugs #totebags #phonecases #visualart #instart #marialoorart #inkdrawing #vectorart #love - Song by The Supremes - You Can't Hurry Love

Made with @picflowapp #picflow

Villain Project :)

Having a total blast making this late night sketches for #illustrationfriday #villain project #drawing #dibujo #sketch #sketching #sketchbook #inkdrawing #pencildrawing #illustration #ilustración #illustrator #marialoorart #characterdesign  #wip #workinprogress #thankyou

Ink drawing to the left and pencil to the right

Ink drawing to the left and pencil to the right

Colors coming later ... 

Welcome to my Etsy shop

This week I finally had time to open my shop with some original artwork for sale - smaller prints and other items coming soon.  Click on the link below and let me know what you think.

Making It: A roundtable for Women in Creative Industries

This past Saturday morning I had the pleasure to spend the morning with a group of amazing women artist at the Wolfsonian Museum

Awesome lecture by Sabrina Smelko of  Design*Sponge  - short, dynamic and to the point. 

Awesome lecture by Sabrina Smelko of Design*Sponge - short, dynamic and to the point. 

The morning started with a lecture by Sabrina Smelko (Hands and Hustle)and followed by Q&A to the artist and designers invited: fashion designer Diane Brache, ceramicist Rachael DePauwFrangipani design store owner Jennifer Frehling, and jewelry designer Joanne Stone.

Our group was table #3 - jewelry designers, graphic designers,  illustrators, fabric and fashion designers, painters ... You name it ...

Our group was table #3 - jewelry designers, graphic designers,  illustrators, fabric and fashion designers, painters ... You name it ...

After the lecture and questions we had brunch and broke into groups - the discusions blown me away. So much creative talent and brains from all ages. Just awesome!

Late night sketching

Tonight I worked in several sketches for different artworks. Some of them will become acrylic painting son canvas , other will become watercolor or ink drawings on paper or stay as sketches. I usually work at a smaller scale ( not too small) 7"x10" and I draw in 4B pencils or my uni-ball pens. I keep revolving on my favorite subjects: family, food, markets, fruits, cooking, trees and nature.

And, when you want something...

“And, when you want something, all the universe conspires in helping you to achieve it.”

                                                  — Paulo Coelho, The Alchemist

My son took this pic of me working late at the my studio. I love this pic. This is where I get extremely busy, focused, productive and very VERY happy. Love my studio - thank you thank you thank you :)