This is Maria Loor's blog about the creative process on design, art and illustration and life sometimes.

personal taste vs. communication objectives

I believe that having good taste is key to be in anything related to creativity, design, communication or the arts. At least for me it is.  Now, one thing is to like or dislike certain colors, shoes, furniture style, etc. but that definitely should not be a decision element when creating any type of marketing communication or branding/visual identity system ( logos, brochures, banners, etc)   That's what differentiates designing vs creating art.  I can talk about both because I do both — When I am drawing or painting because I feel like it I can do whatever I please.  If I am drawing or creating illustrations for a client I have to meet the creative brief and deadlines.  When I give Creative direction and design for businesses I have to meet the communication/client objectives.  For example, if a project calls for loud-bold color palette you cannot go for a white/clean piece just because your house is decorated all white and you like white .... that is a big NO-NO in branding and visual communication.  It is important to understand the difference if you want to deliver a clear message that meets the brand or project objectives and purpose.

AIGA #GetOutTheVote Poster Campaign

Aiga invited again all members to come up with non partisan posters to inspire the public to vote.  Here is my creative process, sketches and studies. You can download this poster here, or check out the other amazing posters here by other aiga members. #aigadesign #GetOutTheVote #aigavote

Do it great

It doesn't matter if you are creating a sketch for your next painting, planning the next email campaign for your client, coming up for the concept for a packaging.... re-designing a logo, creating a visual identity for a new or existing product ... just do it great.  Give your best, do your best ... with integrity, pour your entire soul, love, passion, effort and creativity. That doesn't mean you are going to please everybody all the time ... but I can guarantee you it will make you happy and your client ... 99% of the time.

My Shop

Last week I finally set up my first online shop in society6 - had fun doing it - and all the designs look great. Let's see how it goes. Here are some of the designs on the shop. Hope you visit :)